Below is an article written by Jan Acorn based on a survey for the members of the National Association of Women Business Owners (NAWBO).
With an increase in discretionary money available to them, an impressive number of women are traveling today for pleasure. This trend is expected to not only continue, but grow as more women enter the professional workforce and many female “baby boomers” retire with sizeable financial assets. A recent survey of members of the National Association of Women Business Owners (NAWBO) revealed that 92% of women travel for leisure, with over one-third traveling at least five times per year. Not only does the frequency seem to be on the rise, but this survey indicated that 85% of female travelers are taking extended vacations (more than two weeks duration) for at least one of their trips.Coupled with traveling more often, a significant number of women travel alone or with other women. An astounding 57% of women surveyed revealed that they travel solo at least 25% of the time, and 17% do so nearly all of the time. Women traveling with other women (friends or family members) accounts for another significant trend in travel, as 76% of women travel in this manner one out of four trips. When asked what appeals to them most about women’s travel, 43% stated they are single and feel more comfortable traveling with other women, while 31% stated they like the safety of traveling with a group. An additional 13% of women surveyed stated they travel with women because their spouses don’t enjoy the same type of travel.
When asked about their favorite dream destination, the clear choice was Australia and New Zealand, with Italy and Alaska close behind. International venues amounted to 79% of the overall choices and over 80% plan to visit their dream destination within the next three years. It appears that the frequency, duration and distance women travel will increase in the future, creating opportunities for travel consultants, hotels, clothing manufacturers and transportation suppliers. In turn, travel options for women will continue to broaden.
By
Jan Acorn
Feb. 13, 2008